The web is full of aspiring writers just waiting to write your online content. Everyone wants to work for you, some for nothing, some want a Queen's ransom. So, how do you choose from this myriad of apparent talent, all attempting to forge their mark amongst millions of others?
Choose someone who understands being ONLINE
There's not much time - so SHOUT!
It's proven. You have seconds, literally, to grab someone's attention when they take a look at your website. Take any longer and they're off to the next website, hungry for a certain "something" and, ironically, you've probably got it - you just didn't flaunt it fast enough.
So it stands to reason that you choose a copywriter that can get hold of your prospect and give them a virtual shrug within seconds of your website loading.
Think about what you look at when you go to a new website. You'll probably find your eyes drawn to the top left area of the screen - this is your first chance to be the business they want, and then hold their attention.
Use this space for your company name, your logo or your tagline; it must tell the prospect exactly who you are, and what you can do in a very short space of time.
To get an idea, think about these:
- Tell them what you can do - now
- How you can relieve their pain/problem
- Why you're better than the next website on Google
- How you have the experience to help them
- Why you're number 1
My company name can do all that?
Maybe not all of it, but your tagline can.
Its bursting with potential. It might take hours to come up with the perfect slogan, but if it encourages your potential customer to browse your website and find the real gold then you should make use of it. Avoid cliches, or well-known phrases; you want to stand out and show that you're different to all the other businesses ready to provide a similar service.
The dry-cleaner We're actually proven to remove more stains!Great! Immediately it appears to be a better service. I'll read on.
The computer repair shop You pay nothing if we can't fix your pc!So either way, you lose no money. That's got my attention.
The plumber Free call-out if we're not there on time!Nobody wants to waste their most precious commodity - time. In fact, there's a good chance the customer will actually hope the plumber is late to save money!
You get the idea.
So take a look at your business website or, better yet, ask someone else and see if they get the gist within the first few seconds of the page appearing. It might make the difference between a sale or another bounce.
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