Wednesday, August 24, 2011

Red Text? You having a laugh?

Hmm,
  • it's bright and brash,
  • it stands out from the page,
  • it's a break from the norm,
but some say we can't use it in copywriting.

Why?

Red says STOP!  It warns of DANGER!

There you are, trying to sell something on, or offline, and the last thing you want to do is risk subconsciously putting people off the deal - obviously. So that leaves you with the choice of using plain black text, or a variety of bright colours. But nothing stands out like RED!

Does it really put people off?

Well, people in sales have been warned about using it for years, for that very reason. And guess what? Things change, someone will come out and say "Stuff that, red works great!", and we're left with a dilemma. Red or black?

Discretion.
  • Does it look right?
  • Does it stand out?
  • Does it grab attention?
Do what feels right. It's your piece and if you follow someone else's advice, you'll never know how it might have turned out. Stand out from the rest and demand red as right!


I think it looks GREAT!



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