Wednesday, February 15, 2017

Back Writing Copy With Vengeance!

What inspires you?
There's been a massive upset in my equilibrium lately. And it was out of my control. I was hit hard, completely blindsided and left an emotional mess.

Why am I putting this out in the public domain?

Well, I did what we all have to do occasionally, I got help from the right people... who actually cared for me. And they got me back where I belong. And to that I am eternally grateful. You see, we will all get turned over at some point in our lives. It's how we react, and who comes out running that will really define you.

What does that have to do with inspiration?

Because I lost it all. I found myself hiding within a shell of my former self. No confidence, vulnerable and unable to think clearly. The things that usually motivate me had no impact. I was completely lost. And it wasn't nice. That, my friend, is depression.

Yeah, boo hoo. Save it for the next sap. 

Hang on a sec, I got realisation. And for the first time in ages I was able to do my thinking from another place. I knew this was a temporary setback, and I realised certain things. Things like:

  • No matter how bad things get, there's always someone there to help. Reach out.
  • Look around. There's always someone worse off than you. Helping them will help you.
  • This feeling won't last forever, you will come out of this stronger and brighter.
To be inspired you need to be in a good place. It doesn't come if you're an emotional disaster. I was told recently that you can halve your IQ when you try to speak whilst emotional. That made a lot of sense to me because I was asked for my mobile number in one business and my mind went completely blank! Couldn't think of it at all and I felt like a fool.

Depression was Taboo... but not anymore

Things are getting much better around this subject. Sure, years ago we just battled on and waited for that great healer, time, to sort it all out. But don't hide from it. Don't think it will get better by itself. There are so many people out there that can help put this temporary setback to bed. And that's what it is — temporary. 
From family and friends, to professionals like doctors and counsellors. Reaching out is the important first step. I did, they helped, I feel great.

It won't happen to me!

I was cocky, I didn't look at how I was treating other people. I let things slip. It certainly was NOT going to happen to me!
In my own little world I thought I was doing ok. Beautiful family, just doing the day-in, day-out and BOOM!

I appreciate this is a strange thing to be talking about in a copywriting blog, but the truth is it will hit a lot of us during our lifetime and, if you're just a little bit aware, you could probably fix things before they start. And it might not happen due to an issue with a relationship, anything could trigger this. Family, friends, work, even the midlife things that make us wish we'd done more. Be aware.

And think about this for a minute. If this crap happens around you and your business model, it can hurt a lot. You can't afford to let personal matters get in the way. It's detrimental. Your customers know that something isn't right and it affects the way they think about you. As an employee you might be able to hide it, and workmates could cover for you. But if you're the business owner, every tiny facial expression and lack of control comes through. 

So what are we going to do? We're going to do what we always do. We look at the solution, not the problem. Because one thing I realised more than ever was the fact that there is always a solution. It might not come from you, but someone you know will come up with the gold. It's time to trust, and that can be very hard. I consider myself to be one of the luckiest people in the world due to the people I could call on. And I thank them all.

Depression isn't Taboo.

It'll be hard, maybe you won't want to go on but, the truth is, there's better things ahead. I promise. If you want me to tell you something that might make your circumstances look better than you thought, try me. I guarantee an answer that'll be better than throwing it all away. Nothing is worth throwing it all away.

Yeah sure, you're a business owner, you're in charge, you're confident, nothing is going to phase you. No, no, no! Get in the real world for a moment. This sort of shit can hit at anytime. And can hit hard.

The best advice I can give (and I am in no means a professional) if you find yourself in this unfortunate position goes something like this:

  • Get some time on your own to think, you need it.
  • Any decision you make now could be detrimental, talk about it.
  • Get help through family, friends, doctors or counsellors.

Time out.
I had friends and family telling me to arrange some time to be alone and do the things I always enjoyed. The problem was I didn't feel like it. I wish I'd pushed myself harder to all that now. It's something we all need to get clarity.

Bad decisions.
In this mood you're guaranteed to make a few odd choices. Just have a think about it first. Talk with people you trust, they'll help you work things through in the best possible way. They'll have your best interests at heart. It's hard to put your trust in people sometimes. This is one of the times in your life you really need to reach out.

Who do I ask?
Some of the closest people to me advised going to a doctor as well as trying to help me themselves. It was the best thing I could've done. Left to my own devices I wouldn't have bothered. Since then, things have only moved forwards.

As long as you get the help you need, you will come out of this stronger than ever. Don't ever feel ashamed, or weak, just because the unconfident you needs somebody to help. This is an experience, and you can learn from this and grow. Come out fighting, come out stronger, make it a positive. 

See you on the other side.

Ben Vaughan — Copywriter.

Thursday, November 21, 2013

Volvo Trucks... When Advertising Blows You Away!

The first few seconds had me wondering what was going to happen. It was great to see Van Damme in something new, but what was it all about? Then I was left in utter awe, goose pimples the lot. Enya's "Only Time" is just perfect for this ad. 

Whoever came up with this deserves a raise!

Thursday, March 14, 2013

If you can't update your blog every week, bin it!

How slack have I been?
Family commitments, hobbies and work have taken their toll. It's been months and months between blog posts!
It's not that there's nothing to say, quite the contrary, but sometimes things fall by the wayside.

Your business blog.
Any marketer will tell you, if you're not able to make regular posts on your business blog, get rid of it. A lack of posts has a detrimental effect on a customer's perception "Are they still trading?".
I'm especially guilty of this, but left it up there anyway. I couldn't bear to delete this blog and kept telling myself I'd go back to it one day. But it took months.

Regular content can show people there's new and exciting things happening in your business. It's like the OPEN/CLOSED sign being turned over everyday on a shop door. Unfortunately, mine must have been showing CLOSED for a long time. 

Even simple comments, like Tweets, can at least show some activity. "Just making a brew." might get boring everyday but, as a one-off, at least tells the world someone's home.

I'm leaving it at that for today. Another commitment just popped up and he needs his breakfast.

More soon...

Sunday, August 5, 2012

How Not To Write Your Curriculum Vitae! Brilliant.

It's all about the delivery. The best CV in the world might not get you the job, but just take a look at these...

20. SIZE OF EMPLOYER: “Very tall, probably over 6’5″.”

How would you keep a straight face? Anyway, thanks to Nathan Lloyd for this great blog post. 
Click on the link below and enjoy.

The 100 Funniest Things We've Read In A CV

Thursday, April 12, 2012

When Should I Market My Business?

A common question amongst new, and established, business owners.
I speak to a lot of small business owners daily, and the differences in advertising perception are often startling. And yes, it's a very personal thing. 

"This is right, that's wrong blah blah blah" 

I love to get in and throw around different ideas/methods of marketing, but within a few moments of striking up a conversation with someone new, it's easy to see how it will go. 
I'm going to try and "label" my favourite three here. 

Tuesday, April 3, 2012

Are You Running Your Business Without a Website?

Why? It's never been easier to get online.
There's a common misconception going around that you have to spend a lot of money to get a nice looking, functional, and search engine optimised business website. Not the case.

Gold Coast Copy specialises in the smaller to medium businesses and can actually design a completely new website, capable of a page 1 rank on Google, and host it for a year for less than $500!

A permanent, online advertisement recommending your business for under five hundred bucks.

"Yeah, but it'll look cheap, with stock photos and awful text with mistakes in. It may even put people off my business!"

Another misconception. Don't believe the hype.

I've checked out some of the websites that have cost my clients thousands of dollars. Several consisted of four or five pages, filled with the sort of content a monkey could have smashed out between bananas. Sure, we all want our websites to look nice, but the most important aspect is the copy. Without it, you don't sell your product or service.

Why is Golf Coast Copy's Website Design different?
Well the websites are unique - not templates, not blog based. You basically get the look that you want, with the web content designed to sell your products to the correct target audience. While they may not be the huge, flash-based mega sites you might find for such companies as Coca Cola, they do what's required. And that's to be a permanent, online advert for your business.

Gold Coast Copy's $500 Starter Pack offer gets you this:
  • Four Page Website
  • Domain Name
  • 12 Months Hosting
  • Business Email Address

The Optimised Package, for $799, gets you a little more:
  • Up to Eight Web Pages
  • Domain Name
  • 12 Months Hosting
  • Business Email Address
  • Search Engine Optimised Copywriting

So, why not take a look at what they've got to offer? Could save you thousands!

Gold Coast Copy